SEO & Social Media
Search Engine Optimization (SEO)
Search Engine Optimization puts you ahead of the pack. Whether a business is looking for long-term results from organic SEO to website SEO meta descriptions, page title tags, or link-building, search engine optimization will help get businesses more visibility in search results.
Our robust features ensure you’re registered on 65+ local search engines, authenticated on each, and promoted with keywords and phrases to hit your target audience.
Our account management teams work hand-in-hand with clients to understand their audience and customize an organic SEO strategy that fits any size budget.
Social Media management ensures your ongoing message attracts visitors and keeps them wanting more. Whether a business is looking for brand management, paid targeting advertisements, or spreading their message, social media marketing is paramount to a business marketing plan. As social media platforms continue to change, businesses must adapt their social strategy to make sure they are delivering the correct message and reaching their target audience. Our account managers work directly with businesses creating content, analyzing results and implementing changes to the plan over time to maximize ROI. Optimize Marketing knows how to thoughtfully and creatively implement social media marketing for businesses.
Initial meeting to determine company focus and criteria
Formulate SEO profile
Implement SEO criteria
Register with search engines
Monthly call & reports
(begins after the first 3 months)
In conjunction with our core steps, you can expect that we will adhere to the following:
- Perform research on current benchmark trends and audience preferences.
- Monitor SEO and web traffic metrics.
- Design and implement social media strategy to align with business goals.
- Set specific objectives and report on ROI.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news.)
- Collaborate with other teams such as marketing, sales and customer service to ensure brand consistency.
- Communicate and respond to queries in a timely manner and monitor customer reviews.
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and layout.)
- Suggest and implement new features to develop brand awareness, such as promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
Your account will be managed by a single, dedicated manager who will connect with you once a month. This way you’re connected with someone who knows your account well, and will work well with you as a team.
We strive for your success. Our focus is to drive as much business to your company as possible, while keeping your expenses down.
Each month you will be provided with a detailed and simplified report of your account’s success. Your account manager will explain the data for you with a plan for the course ahead.
65 + Search Listings
Consistent information provides legitimacy and increases search rankings. We’ll implement and maintain your details on multiple search engines to ensure professional accuracy and branding at all times.
Our consistency in professionally responding to social reviews ensures you maintain quality control of your company and establish clear communication with your clients.
Identity gives a sense of professionalism and security to customers, communicating stability and success. Our creative support ensures online strategies align with your website and other marketing needs.